#92. Join me with Gail Mercer-MacKay, the founder and CEO of Mercer-MacKay. They have a unique position in the Microsoft ecosystem: they help Microsoft partners clarify their marketing message and produce compelling digital content that inspires Microsoft customers to take action.
Our discussion covers:
- Why Mercer-MacKay decided to Deploy Microsoft business applications internally.
- Gail's perspective on choosing a Microsoft business applications partner.
- The process of building the Minimal Viable Product in just 8 weeks.
- Hurdles and roadblocks encountered during the development of the tool.
Resources
- Gail Mercer-MacKay on LinkedIn
- Mercer MacKay Solutions - Digital Storytelling
- DaXai
- Microsoft Partner of the Year Awards
- Gavriella Schuster on LinkedIn
- StoryBrand book
- StoryBrand training
- Amazing Applications podcast page on LinkedIn
- Amazing Applications podcast page on Podchaser
- Scrum for Microsoft Business Apps online course at Customery Academy
- Agile Foundations for Microsoft Business Apps free online mini-course at Customery Academy
I've just registered for Microsoft Power Platform Conference in Las Vegas from 3-5 October. I'd love to see you there. Visit customery.com/mppc for a $150 discount voucher to register.
Support the showCONNECT
🌏 Amazing Applications
🟦 Customery on LinkedIn
🟦 Neil Benson on LinkedIn
MY ONLINE COURSES
🚀 Agile Foundations for Microsoft Business Apps
🏉 Scrum for Microsoft Business Apps
📐 Estimating Business Apps
Keep sprinting 🏃♂️
-Neil