#92. Join me with Gail Mercer-MacKay, the founder and CEO of Mercer-MacKay. They have a unique position in the Microsoft ecosystem: they help Microsoft partners clarify their marketing message and produce compelling digital content that inspires Microsoft customers to take action.
Our discussion covers:
• Why Mercer-MacKay decided to Deploy Microsoft business applications internally.
• Gail's perspective on choosing a Microsoft business applications partner.
• The process of building the Minimal Viable Product in just 8 weeks.
• Hurdles and roadblocks encountered during the development of the tool.
Resources
• Gail Mercer-MacKay on LinkedIn (https://www.linkedin.com/in/gailmm/)
• Mercer MacKay Solutions - Digital Storytelling (https://mercermackay.com/)
• DaXai (https://daxai.com)
• Microsoft Partner of the Year Awards (https://partner.microsoft.com/en-us/inspire/awards)
• Gavriella Schuster on LinkedIn (https://www.linkedin.com/in/gavriella-schuster/)
• StoryBrand book (https://amzn.to/3gBfTvp)
• StoryBrand training (https://storybrand.com/)
• Amazing Applications podcast page on LinkedIn (https://www.linkedin.com/company/amazing-apps-show)
• Amazing Applications podcast page on Podchaser (https://podchaser.com/amazingapplications)
• Scrum for Microsoft Business Apps online course at Customery Academy (https://customery.com/scrum)
• Agile Foundations for Microsoft Business Apps free online mini-course at Customery Academy (https://customery.com/foundations) Support the show (https://buymeacoffee.com/amazingapps)
CONNECT
🌏 Amazing Apps (https://amazingapps.show) website
🟦 Customery on LinkedIn (https://linkedin.com/company/customery)
🟦 Neil Benson on LinkedIn (https://linkedin.com/in/neilbenson)
MY ONLINE COURSES
🚀 Agile Foundations for Microsoft Business Apps (https://customery.com/foundations)
🏉 Scrum for Microsoft Business Apps (https://customery.com/scrum)
📐 Estimating Business Apps (https://customery.com/estimating)
Keep experimenting 🧪
-Neil
